QOS Falls Behind DAD at US Box Office

[The Sweeney]

Hmmm. The US isn't the be all and end all. QOS needs to make $600 million in order to make a profit. It has already made over $400 million worldwide with Australia, New Zealand, Japan and large parts of Latin America still to open. Whilst I'm sure that a 40% second weekend drop in the UK and a 60% drop in the US will set alarm bells ringing, it is too early to write the film off just yet. What's more, nobody seems to be blaming Craig for the film's failures. As I said, I think the most likely outcome is that Craggy will still be there for Bond 23, but that it won't have a $200 million budget. A lower-key, CR-style film with more talk and less action seems more likely than a Brosnan comeback to me, sad to say.

I think blaming Craig for anything became politically incorrect thanks to this website and its former iterations. Be that as it may, Hollywood people are very much like the high rollers who inhabit Las Vegas. Of course they never like to lose money, who does? Even when these characters are up against the casino, they have a hard time stopping their play or switching to smaller bets. Even when they do switch to small bets, this doesn't last long if they are still winning, because they feel like they are losing money on each play.

In terms of its positive name recognition and its position as a pop icon, the Bond brand is simply not bringing in the money it could be. If the Hollywood bigwigs feel that is true, they will press for big changes again after seeing two Bond films in a row lose money compared to DAD; or in the case of QOS, lose money outright. Of course this does not necessarily mean the return of PB; however there will be pressure to make a film with whomever can draw the biggest box office. I think it is clear that is not Craig.

I know people are going to come back at me about the huge international gross CR had. Apart from the big business it did in the UK, most of the increase was from the weak dollar of 2006 as compared to 2002. If you adjusted DAD UK box office for the fluctuation in dollar and inflation, the end result would be 75% of CR's box office; nothing earth-shattering.

Let's see how it plays out finally at the BO first before jumping to conclusions. And Kristatos is right. With Bond, it's the global figures that really matter to the producers, not the US alone. And if QoS does end up beating CR at the BO (which I still think it will), you will have to factor in the current global recession, and the weakened currency too, something you anti lot have failed to mention so far.....

[Mazer Rackham]

Hey Sween where are you getting the 500m Quark numbers?

I did a check and its $417,127,350, worldwide (including the US) as of Monday.
I'll check again before I leave on vacation to see if the numbers change.

[The Sweeney]

Maybe even a DAF comeback for PB.

Yes, I can see that happening....

[carl stromberg]

Hmmm. The US isn't the be all and end all. QOS needs to make $600 million in order to make a profit. It has already made over $400 million worldwide with Australia, New Zealand, Japan and large parts of Latin America still to open. Whilst I'm sure that a 40% second weekend drop in the UK and a 60% drop in the US will set alarm bells ringing, it is too early to write the film off just yet. What's more, nobody seems to be blaming Craig for the film's failures. As I said, I think the most likely outcome is that Craggy will still be there for Bond 23, but that it won't have a $200 million budget. A lower-key, CR-style film with more talk and less action seems more likely than a Brosnan comeback to me, sad to say.

I think blaming Craig for anything became politically incorrect thanks to this website and its former iterations. Be that as it may, Hollywood people are very much like the high rollers who inhabit Las Vegas. Of course they never like to lose money, who does? Even when these characters are up against the casino, they have a hard time stopping their play or switching to smaller bets. Even when they do switch to small bets, this doesn't last long if they are still winning, because they feel like they are losing money on each play.

In terms of its positive name recognition and its position as a pop icon, the Bond brand is simply not bringing in the money it could be. If the Hollywood bigwigs feel that is true, they will press for big changes again after seeing two Bond films in a row lose money compared to DAD; or in the case of QOS, lose money outright. Of course this does not necessarily mean the return of PB; however there will be pressure to make a film with whomever can draw the biggest box office. I think it is clear that is not Craig.

I know people are going to come back at me about the huge international gross CR had. Apart from the big business it did in the UK, most of the increase was from the weak dollar of 2006 as compared to 2002. If you adjusted DAD UK box office for the fluctuation in dollar and inflation, the end result would be 75% of CR's box office; nothing earth-shattering.

I do think that a Jackman in a normal Bond film would have made more cash in the US.

Quantum of Solace did have quite a bit of cash thrown at it. Did Eon think this could be a big blockbuster?

Welcome to the forum, BTW Heavenboy!

[John Drake]

Maybe even a DAF comeback for PB.

Yes, I can see that happening....

That's just childish, posting pictures like that.

Cough.

[HeavenBoy]

Hmmm. The US isn't the be all and end all. QOS needs to make $600 million in order to make a profit. It has already made over $400 million worldwide with Australia, New Zealand, Japan and large parts of Latin America still to open. Whilst I'm sure that a 40% second weekend drop in the UK and a 60% drop in the US will set alarm bells ringing, it is too early to write the film off just yet. What's more, nobody seems to be blaming Craig for the film's failures. As I said, I think the most likely outcome is that Craggy will still be there for Bond 23, but that it won't have a $200 million budget. A lower-key, CR-style film with more talk and less action seems more likely than a Brosnan comeback to me, sad to say.

I think blaming Craig for anything became politically incorrect thanks to this website and its former iterations. Be that as it may, Hollywood people are very much like the high rollers who inhabit Las Vegas. Of course they never like to lose money, who does? Even when these characters are up against the casino, they have a hard time stopping their play or switching to smaller bets. Even when they do switch to small bets, this doesn't last long if they are still winning, because they feel like they are losing money on each play.

In terms of its positive name recognition and its position as a pop icon, the Bond brand is simply not bringing in the money it could be. If the Hollywood bigwigs feel that is true, they will press for big changes again after seeing two Bond films in a row lose money compared to DAD; or in the case of QOS, lose money outright. Of course this does not necessarily mean the return of PB; however there will be pressure to make a film with whomever can draw the biggest box office. I think it is clear that is not Craig.

I know people are going to come back at me about the huge international gross CR had. Apart from the big business it did in the UK, most of the increase was from the weak dollar of 2006 as compared to 2002. If you adjusted DAD UK box office for the fluctuation in dollar and inflation, the end result would be 75% of CR's box office; nothing earth-shattering.

I do think that a Jackman in a normal Bond film would have made more cash in the US.

Quantum of Solace did have quite a bit of cash thrown at it. Did Eon think this could be a big blockbuster?

Welcome to the forum, BTW Heavenboy!

Thank you, glad to be here.

[katied]

Eh,it's not *that* unflattering.The ones of him at the beach... But they caught him when he didn't look his best.. *shrug*

[bjmdds]

What was the official cost of QOSTBM? There has been a figure of $200 million, $231 million,and $261 million printed. What was the advertising and marketing costs as well? Was this over $300 million total expense?

[The Sweeney]

What was the official cost of QOSTBM? There has been a figure of $200 million, $231 million,and $261 million printed. What was the advertising and marketing costs as well? Was this over $300 million total expense?

Makes you wonder how much films like these have to make to start earning a profit....

[bjmdds]

Ridiculous amounts, but I do not see what the dough was spent on, do you?

[The Sweeney]

Ridiculous amounts, but I do not see what the dough was spent on, do you?

Looking at the blink-and-you'll-miss-it, severely chopped action scenes.....no.

[Mazer Rackham]

What was the official cost of QOSTBM? There has been a figure of $200 million, $231 million,and $261 million printed. What was the advertising and marketing costs as well? Was this over $300 million total expense?

Makes you wonder how much films like these have to make to start earning a profit....

Sony is playing footsie with the numbers. They easily spent 260m not counting the promotion cost as well as free tickets in the US.
Sony is counting on tax incentives and other kickbacks to make up the difference.

[Kristatos]

Ridiculous amounts, but I do not see what the dough was spent on, do you?

Looking at the blink-and-you'll-miss-it, severely chopped action scenes.....no.

I'm sure the pre-credits Milk Tray commercial and the aerial dogfight, not to mention the Tosca and hydrogen plant sets, cost a lot of money, but because the film was shot like a made-for-cable TV movie, it looks a lot less expensive than it actually was.

[katied]

The hydrogen tank suddenly appearing right when Bond and Camille are about to be burned to a crisp?Worst. Deus ex machina.Ever.

[The Sweeney]

Here are the figures, adjusted for inflation. Shows how much more QoS has to take to beat CR (which came pretty high)....


Thunderball $966.4 million
Goldfinger $868.7 million
Live and Let Die $785.7 million
You Only Live Twice $720.4 million
Moonraker $624.6 million
The Spy Who Loved Me $666.4 million
Casino Royale $640.8 million
Diamonds Are Forever $617.5 million
From Russia with Love $555 million
Die Another Day $546.5 million
On Her Majesty's Secret Service $513.5 million
The World Is Not Enough $504.7 million
GoldenEye $500 million
Quatum of Solace $482.6 million (and counting)
For Your Eyes Only $481 million
Tomorrow Never Dies $465.6 million
The Man with the Golden Gun $426.9 million
Dr. No $425.5 million
Octopussy $405.9 million
The Living Daylights $362.9 million
Never Say Never Again $331.4 million
A View to a Kill $316.2 million
Licence to Kill $271.6 million

[Kristatos]

^
I take it these are the worldwide figures. The movie opens in Venezuela tomorrow and after that there's only Uruguay and Japan to go in January. Don't think Bond does that well in Japan. Latin America is a big market for action movies, but I'm not sure how much Uruguay and Venezuela will add to the overall total.

[Mazer Rackham]

Where did you get the #s Sween?

[Kristatos]

I checked Box Office Mojo. The top film of the year in both Uruguay and Venezuela was Kung Fu Panda, whose combined box office total in both countries was less than $5 million. DAD and CR both made around $18 million in Japan. So I think its safe to conclude that the territories where QOS has yet to open won't add more than $25 million to the overall box office.

[The Sweeney]

Where did you get the #s Sween?

I think it was MI6 forum.

[Mazer Rackham]

Where did you get the #s Sween?

I think it was MI6 forum.

Strange.
For some of the films they are off in a big way.

Example FRWL $597m Worldwide from a studio estimate in 2005. In this list it is $555m
I suppose that 40m went to CR


I don't know about the value attached to CR either.
Ticket prices from 2006 haven jumped that substantially for 2008. It would surly be in the 600m range but 640M?