Bond 23 Release Date Set

[Alessandra]

It does seem that Bond 23 will have its work cutout next year, against many films which will offer a great variety of genres for people to see.

Even if Bond 23 is very good, the fact that there will be so many offerings in the same month, will allow people to be distracted to see other films even just for curiosties sake.

I think that one of the reasons why November is picked by studios for a release date, is if the film is good and has legs to still attract an audience through the early-mid December period, then a film can pick up quite worthwhile grosses through the xmas and new year period, which for example CR managed to do, but QOS didn't.

Why do Bond films have to do global release at the same time, anyway. Surely there could be other strategies.

Any ideas here?

EA

The Christmas income point you made is absolutely right. The "over the holidays" release is convenient for that reason in general. But with all the movies being released? I don't quite get it. Oh dear God. WAIT! LMAO I just had it all wrong about Cavill's movie and the other ones. I looked at 2011 releases, not 2012!!! DUH DUH DUH. Stupid me!

SCRATCH all of it. Except Twilight that WILL be there. What the hell, I knew something was wrong when I kept going 2011 and not having seen before that Cavill was up against Bond. LMAO! Ugh. I apologize, I really am an idiot! Sorry!

SO 2012 releases. (how I only realised now is beyond me, but whatever! )

Ugh it's even WORSE in 2012. It's Bond 23 on Nov. 9 and BEFORE Bond, on Nov 2 is Monsters, Inc. 2. Then on Nov. 15 (so barely a week after Bond) there's Twilight (breaking Dawn part 2) and Nov 21 is Guardians and 47 Ronin. NOT TO MENTION "The Hobbit" and "Superman: Man of Steel". I thought it was bad considering 2011 releases but it's far worse with the 2012 ones.


About movies being released at the same time: they don't do that with Bond and it's just wrong. In Italy, France, Spain the movie is released months later, after it's been released in US and UK already, and it just doesn't work at all because by then anyone who speaks English has already found a way to see it or download a pirated version online. They used to do the separate release thing in the past but with digital technology and downloads and the internet (everyone is at the very least getting spoilers way in advance) it's absolutely stupid now to have different release times in different countries. Studios have specifically more and more geared towards "global release date" because it's simply not wise anymore to have separate release dates, if you want to rake in the profits and avoid piracy and illegal downloads, you've got to release it everywhere at the same time. They do NOT use this strategy with Bond, or at least they haven't so far. I am unsure about QoS but I don't think it was released here at the same time as the US and UK. It's all about the distributors and dubbing the movies. But the distributors mainly who provoque this type of problem. They need to get on it quick. Release it at the same time everywhere and be done with it.

I just think your idea about late spring or anyway Easter is the best solution EA. Especially with a movie that absolutely needs to perform well. And with the competition lined up, it's really going to be basically impossible to have a performance that is anywhere above "decent" IMO. They'd need a super sensational movie for that, and it just doesn't look like that will be the case, at least not for now.

[English Agent]

Ah.........YES..............I know that Bond is usaully released later in countries such as Japan and Italy.
Usually Japan is the last market to open in. Its been March recently with the last few Bond instalments.
What i was referring to really was whether the main release date in North America to European markets should be staggered.

EA

[Mazer Rackham]

Bond 22 was supposed to be a summer of 2008 film originally, it would have been a massacre. Before this date was moved back it was supped to be a May 2007 release, another time Babs/EON promised a movie too quickly. Although she was trying to throw her authority around because people dared to question her wisdom and she showed us all by promising a quick return of Craig in 6 months with a new movie!

Good thing that date was never attempted it wouldn't have been pretty for several reasons.

I wouldn't recommended an Easter release, movies have never done very well there not these types of movies and its too close to spring break for many places.
Early May can be a big pay day, for the right movie. It could be done with the right actor but I don't think they have him now, or Brozza even. The fall releases have EON as a big fish in small pond. Brozza did battle with some of the biggest and best of the last 20 year and Craig's had little direct competition. That is changing as it looks like some sharks are being stocked in the pond EON used to keep a tire swing over.

Bond should be breaking records that make Disney envious, Craig was offered up to the studios with a promise he would bring in a new audience in by the masses. No question there are some new kids flirting with bond but they are the hard core fans of the base that Cubby built up. The biggest problem is the metrics for the audience has not changed from Brozza to Craig, same age groups, same sex ratio, same numbers essentially.

Brozza grew Bond by leaps and bounds then maintained it, Craig inherited it did ok with the first (which was the likely outcome for a healthy franchise) then took a step backwards, with a likely another step backwards coming up.

If I were hired to grow Bond I'd cast a young man shoot two films at a time then release them on a Harry Potter schedule Fall/early summer/late spring and see how it went. If it didn't work go back to fall then try it again with another actor later. I still would bundled the shoots back to back though.

[katied]

May would be better. I think EON is of the mind that November=guaranteed big bucks at the box office(say that 10 times really fast) at least for the first few days/week or so.

[Kristatos]

But peak seasons are so crowded nowadays that pretty much any weekend is going to be surrounded by other would-be blockbusters fighting for the same dollars. The only way to avoid it is to dump it in an off peak season like October or February - usually seen as an admission by the studio that they're not really expecting a movie to make any money.

[oscartheman]

But peak seasons are so crowded nowadays that pretty much any weekend is going to be surrounded by other would-be blockbusters fighting for the same dollars. The only way to avoid it is to dump it in an off peak season like October or February - usually seen as an admission by the studio that they're not really expecting a movie to make any money.

Hot Tub Time Machine

[Alessandra]

But peak seasons are so crowded nowadays that pretty much any weekend is going to be surrounded by other would-be blockbusters fighting for the same dollars. The only way to avoid it is to dump it in an off peak season like October or February - usually seen as an admission by the studio that they're not really expecting a movie to make any money.

Yeah, I think the "psychological" reason is the main one why they refuse to change release date. There's no room to make a lot of money on the holiday releases anymore because competition is too stiff, and yet they don't change. I still think Easter is not a bad idea, depending on when it is. Must avoid spring break of course or people will be on holiday. February could be a good solution too. Especially if Henry Cavill becomes Bond and they release Bond 24 for my birthday!

[katied]

I'm really excited about The Eagle(historical epic starring Jamie Bell and Donald Sutherland) that was supposed to come out a few days after my birthday(I think like the 25th or so of February)but now it's coming out February 11th so a nice early birthday present!

[Alessandra]

I'm really excited about The Eagle(historical epic starring Jamie Bell and Donald Sutherland) that was supposed to come out a few days after my birthday(I think like the 25th or so of February)but now it's coming out February 11th so a nice early birthday present!

Which means there are those who release films in February and think they will do well. It's really all just pshychological more than anything. There's no reason why people would go to the movies less in February than they do in November. But the holiday season has now become the main moment for studios to release movies and nothing will change that... until someone makes a lot of money in February or during another month.

We were born in the same month Katie. I'm a Valentine's Day girl (that's my birthday) I'd be all for a Bond release around my birthday, especially if Henry Cavill is Bond

[The Sweeney]

We were born in the same month Katie. I'm a Valentine's Day girl (that's my birthday) I'd be all for a Bond release around my birthday, especially if Henry Cavill is Bond

Ahhhh...so you share a birthday with my mother, whose birthday falls on Feb 14th too.....(easy to remember).

[Omega]

I didn't think about it that way, all the biggest movies come out on a holiday weekend.

[Captain Nash]

Bond went up against Titanic back in 1997. And despite what some thought, it didn't hit an iceberg, nor was it sunk by James Camerons moneymaking blockbuster.
Bond usually always opens big, and all make money. The problem now though is there is no perfect time to release a big movie anymore. Summer, Autumn (Fall), Christmas . Any of the holiday periods have something lined up. The trick is to makesure more people want to go and see your movie, than any of the others.

[katied]

The Eagle has gotten kinda mixed reviews from people who have seen early versions of it.Plus, it's based on a book that most people in the States have never heard of,which already gives it a disadvantage.Plus there have been a lot of criticism of the casting. In any case,I'll see it, even if it's not Citizen freaking Kane.

[Dr. No]

Maybe Bond would have made money if Titanic had been a month later. I think it might have because some couples had a set budget for one movie a weekend or date. Also Bond is always on TV I think this maybe this could hurt it why bother to pay to see it when next year it will be on CBS. I don't feel that way so I kind of doubt others would think of it like this.

To me the more money a movie make the more of an occasion it feels like to go to it. We make an effort to go out for movies we think will be memorable for us to see as a family. Everything else is just a rental we watch on family night.

[Kristatos]

Which means there are those who release films in February and think they will do well.

Not necessarily. It may be that the studio was nervous about putting it out in a blockbuster season (summer or Thanksgiving-Christmas) because they didn't think it would do well.

[English Agent]

How about a Bond film being released around Xmas.

I mean TND had a tortured production, that after the initial pre title sequence was filmed in January 1997, the main unit didn't get to start the main filming in April due to various problems, but the production team did a very good job in getting the film ready for release date.

The film had a very good BO in the US at the time despite going against Titanic, which could of compelely sunk TND (no pun intended there)..........though Titanics international run in 1998, i suspected hurt TND............but overall i thought TND did very well commercially considering the circumstances.

Maybe a future Bond release at this time of year could proof to be a smart move.

What do members here think?

EA

[007]

The only problem with a Christmas release is that Daniel Craig is quite busy around that time of the year playing a pixie in Santa's Grotto.

[shaken not stirred]

The only problem with a Christmas release is that Daniel Craig is quite busy around that time of the year playing a pixie in Santa's Grotto.

Thought he was playing one of the seven drawfs (grumpy) .

[Omega]

I don't think Christmas is a long enough holiday time for Bond to the money they are used to. The busiest time for Bond is a week before Thanksgiving then on to New Years being a strong draw. It takes that long to make what they make in America usually dragging by the end. A Xmas day release would only give them 2 weeks to do it all I think the fall off after Christmas would be great.

I would be interested to know what other moves have Christmas releases dates and how big were they. Nation Treasure?

Getting the cast out to do interviews might be a problem.

[Omega]

OK weird an emoticon takes the place of a word