SKYFALL in IMAX® Theatres

[Goldeneye]

Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment to Release the James Bond Film SKYFALL in IMAX® Theatres

By IMAX Corporation

Posted: 7:10am on Feb 23, 2012; Modified: 7:14am on Feb 23, 2012

LOS ANGELES, Feb. 23, 2012 — /PRNewswire/ -- IMAX Corporation (NYSE: IMAX; TSX: IMX), Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment today announced that the long-awaited next chapter in the famed James Bond franchise, SKYFALL, will be released in IMAX® theatres simultaneously with the film's international release on Oct. 26, and its domestic release on Nov. 9, 2012. This is the first IMAX installment of the iconic Bond film franchise.

(Logo: http://photos.prnewswire.com/prnh/20111107/MM01969LOGO )

In SKYFALL, Bond's loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost.

SKYFALL marks the return of Daniel Craig as Ian Fleming's James Bond 007, as well as Judi Dench reprising her role as M. The film also stars franchise newcomers Ralph Fiennes, Javier Bardem and Naomie Harris. The film is directed by Sam Mendes from a screenplay written by Neal Purvis & Robert Wade and John Logan. Michael G. Wilson and Barbara Broccoli are producers.

"SKYFALL will be the cool, must-see event release of the fall, and releasing the film in IMAX only reinforces that," said Rory Bruer, President, Worldwide Distribution for Sony Pictures Worldwide Marketing and Distribution.

"It is fitting that with SKYFALL marking the 50th Anniversary of the James Bond franchise, we celebrate in epic style and what could be more larger-than-life than IMAX joining the festivities," said Gary Barber and Roger Birnbaum, Co-Chairman and Chief Executive Officers of MGM.

"It is an honor and a privilege to be a part of this legendary franchise, whose iconic characters and electrifying action will only be amplified in the IMAX format," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "We are excited to rejoin forces with our friends at Sony Pictures Entertainment and MGM and so pleased to work with Michael G. Wilson, Barbara Broccoli, and Sam Mendes to bring their vision to IMAX and Bond fans around the world."

The IMAX release of SKYFALL will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

About Albert R. Broccoli's EON ProductionsEON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company, which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-two films produced since 1962. Michael G Wilson and Barbara Broccoli took over the franchise from Albert R 'Cubby' Broccoli in 1995 and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They are currently producing the 23rd film, SKYFALL.

About Metro-Goldwyn-Mayer Studios Inc.Metro-Goldwyn-Mayer Studios Inc. is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music, and licensed merchandise. The company owns the world's largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., MGM Television Entertainment Inc., MGM Networks Inc., MGM Distribution Co., MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM Music, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in domestic and international TV channels reaching over 130 countries. For more information, visit www.mgm.com.

About Sony Pictures EntertainmentSony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About IMAX Corporation IMAX Corporation is one of the world's leading entertainment and technology companies, specializing in the creation and delivery of premium, awe-inspiring entertainment experiences. With a growing suite of cutting-edge motion picture and sound technologies, and a globally recognized entertainment brand, IMAX is singularly situated at the convergence of the entertainment industry, innovation and the digital media world. The industry's top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and as such, the IMAX network is among the most important and successful theatrical distribution platforms for major event films around the globe. The Company's new digital projection and sound systems - combined with a growing blockbuster film slate - are fueling the rapid expansion of the IMAX network in established markets such as North America, Western Europe, and Japan, as well as emerging markets such as China and Russia. IMAX deliver the world's best cinematic presentations using proprietary IMAX®, IMAX 3D®, and IMAX DMR® (Digital Re-Mastering) technologies. IMAX DMR enables virtually any motion picture to be transformed into the unparalleled image and sound quality of The IMAX Experience®.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of December 31, 2011, there were 634 IMAX theatres (497 commercial multiplex, 20 commercial destination and 117 institutional) in 50 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include, but are not limited to, general economic, market or business conditions, including the length and severity of the current economic downturn, the performance of IMAX DMR films, the opportunities that may be presented to and pursued by IMAX, competitive actions by other companies, conditions in the in-home and out-of home entertainment industries, the signing of theatre system agreements, changes in law or regulations, conditions, changes and developments in the commercial exhibition industry, the failure to respond to changes and advancements in digital technology, the failure to convert theatre system backlog into revenue, new business initiatives, investments and operations in foreign jurisdictions and any future international expansion, the inability to protect IMAX's intellectual property foreign currency fluctuations and IMAX's prior restatements and the related litigation. These factors and other risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

For additional information please contact:

Business Media:

IMAX Corporation – New York

Ann Sommerlath

212-821-0155

asommerlath@imax.com



Sloane & Company – New York

Whit Clay

212-446-1864

wclay@sloanepr.com



Investors:

IMAX Corporation – New York

Heather Anthony

212-821-0121

hanthony@imax.com
Entertainment Media:



IMAX Corporation – Los Angeles

Christine Tasto

310-255-5547

ctasto@imax.com



Principal Communications Group – Los Angeles

Melissa Zuckerman/Paul Pflug

323-658-1555

melissa@pcommgroup.com

paul@pcommgroup.com









SOURCE IMAX Corporation

Read more here:http://www.bradenton.com/2012/02/23/389 ... tions.html

[FormerBondFan]

I was afraid of this. Now this is what I call a VIRUS. I hope nothing can get any worse than this on our side. I think having 3rd DC VIRUS in IMAX is bad enough already.

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[Kristatos]

Great, now you can see Daniel Craig's wrinkly mug on a huge screen in ultra high definition.

[FormerBondFan]

Hopefully, Twilight 4.2 will be in IMAX once it is released on Nov 16, knocking out the 3rd DC VIRUS out of the super big screen.

[FormerBondFan]

I think having 3rd DC VIRUS in IMAX is bad enough already.

Actually, I take it back. Having this 3rd virus released this year is bad enough. Let's hope there's enough movies out this year to obliterate this GREAT EVIL film from existence.

[Omega]

Great someone show looks older than my grandpa on a 52' screen

I think the problem will be Slyfall is not shot in imax the most popular movies for imax are one that use imax cameras. Its like converted 3D movies they suck because they never looks as good as movie shot in 3d with 3d cameras.


How much does Imax add to a BO total, HP did like $23 million in Imax opening weekend but as a total its not that big a deal right?

[FormerBondFan]

This virus better perform as worse as Mars Needs Moms in IMAX.

[Omega]

I've been to enough movie websites to know Skyfall.Skynet, spyfall, is not on most people radars. It is still early but half a dozen movies run the explications for 2012. Skyfall I guess will come up after some of the summer bigs are out of the movies and getting ready for home video. Even then I think the run up tot eh hobbit will make people think more about it more than anything else coming up, unless Bond does a Austin powers, dumb and dumber fake trailer.

[bjmdds]

"SKYFALL will be the cool, must-see event release of the fall, and releasing the film in IMAX only reinforces that," said Rory Bruer, President, Worldwide Distribution for Sony Pictures Worldwide Marketing and Distribution." Pure BS. Twilight's finale will be the must see event of the fall. Once they spin their own product you know they are in big trouble.

[FormerBondFan]

"SKYFALL will be the cool, must-see event release of the fall, and releasing the film in IMAX only reinforces that," said Rory Bruer, President, Worldwide Distribution for Sony Pictures Worldwide Marketing and Distribution."

This is what I call an Imperius Curse.

[katied]

Nooooooooooooooooooooo. That is all.

[The Sweeney]

The publicity on this film is piss poor, and I feel sorry for the poor sod who has been given the mammoth task of trying to create a buzz with updating the 007 Facebook page regularly with generic shots of a clapperboard.

It's amazing that the members over on MI6 are wetting themselves over these pathetic tease images of a clapperboard. I for one am sick of seeing them, and it adds very little interest in what the movie will be like.

[Kristatos]

The publicity on this film is piss poor, and I feel sorry for the poor sod who has been given the mammoth task of trying to create a buzz with updating the 007 Facebook page regularly with generic shots of a clapperboard.

It's amazing that the members over on MI6 are wetting themselves over these pathetic tease images of a clapperboard. I for one am sick of seeing them, and it adds very little interest in what the movie will be like.

I tried to tell them that on their Facebook page, but as long as there are sycophants drooling over these images ("so mysterious!"), they're gonna keep putting them out.

This calls for a song:
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[Blowfeld]

The publicity on this film is piss poor, and I feel sorry for the poor sod who has been given the mammoth task of trying to create a buzz with updating the 007 Facebook page regularly with generic shots of a clapperboard.

It's amazing that the members over on MI6 are wetting themselves over these pathetic tease images of a clapperboard. I for one am sick of seeing them, and it adds very little interest in what the movie will be like.

I was talking to a Bond buddy about this, we disagree on enough to make the conversations interesting, on the official 007 promotion effort we agree it is a sorry affair, looking back Cubby knew how to do it right. The thing is he made it look effortless, it never seemed like a big deal when Cubby ran the show, Princess Diana stopping by the set, all sorts of teasers and interviews with the cast. Interviews on set of the movies, the modern era which includes Roger, Timothy , and Pierce had a much more family feel, back then EON would allow reporters on the set and send the Bonds themselves to events while filming.

I'm doing a news search looks up to find copies of original interviews when covers a new 007's first or last adventures (solely to narrow the scope of the search down some), the comparison from 30 years ago to today is dumbfounding, there were all kinds of interviews and other snippets making the rounds while production was underway, real official news not a lame attempt at mystery with a high school production of Blade Runner background.

I do not know what has happened to 007 production but there have to be some major changes to keep the series going. Right now I guess they can say 'it is working for us' but how much longer before the reporters they are shunning decide to drop it all together or the public doesn't care and want to hear more from Peter Jackson.
[video][/video]
[video][/video]

I wonder if they are so tight lipped because once their teaser, the twist, part of the treatment Bloody Morgan came up with, the heart of which they are using in SF might turn people off.

Regardless of how the movie turns out it does feel like cheaper affair, even if the budget it twice QOS. The clapperboards we might begin to mimic ourselves ( ).
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[bjmdds]

If this opens in the UK with poor word of mouth, it will be lucky to gross $55 million here opening weekend, which will be dreadful at the ticket prices being what they will be, and then Twilight opening 7 days later.

[FormerBondFan]

If this opens in the UK with poor word of mouth, it will be lucky to gross $55 million here opening weekend, which will be dreadful at the ticket prices being what they will be, and then Twilight opening 7 days later.

It has to be worse than QOS. Otherwise, bring in Carrot Top as Bond.

[The Sweeney]

If this opens in the UK with poor word of mouth, it will be lucky to gross $55 million here opening weekend, which will be dreadful at the ticket prices being what they will be, and then Twilight opening 7 days later.

It has to be worse than QOS. Otherwise, bring in Carrot Top as Bond.

YAWWWWN!

Change the record, FBF. You keep repeating the same old, same old constantly. Evil Babs.......virus.......it-better-not-get-any-oscar-nominations.........Carrot Top, etc. etc. etc.

[katied]

I agree with Sweeney on this one..the "virus" stuff has gotten kinda old-and I like hating on Daniel Craig just as much as everyone else around here!

[Omega]

looks like Imax added $70 million worldwide to MI4. At least this is the number one of my movie site has. Thats not small change when the Bond movies are going to be hard pressed to some up with the same kind of BO.

[bjmdds]

The green vegetable now has a target box office gross from MI:4 to equal or else Sony and MGM will hang her from the yardarm.